the home of ideas and experiences i carry with me.
This personal logo and brand identity best represents the marriage of my culture with principles I have learnt during my education.
Lunch Box- Mobile App
Food truck consumers look for fast and convenient deals, finding location change of trucks to be a limitation, so we developed a mobile app that would visually appeal to our target market. Within the app, both business owners and consumers can interact; for convenience their accounts synch up. The consumer account is made up of a profile, browsing and ordering features to alert them of any updates in food truck activities. Truck owners can outline their routes on a map, customize their menus and send out special promotions to connect with their audience. As a bonus, consumers are invited to try the 'truck roulette' feature.
Collaboration with Eric Wagner and Meghan Cole.
Pizza Hut NSAC 2015 - The Giant Pizza Split
Despite being the largest in size, Pizza Hut is not yet the top choice for customers who order pizza digitally. Our objective was to provide the greatest digital ordering experience in the category and reach the target of 75% of all orders done digitally by the end of 2015. After serious primary and secondary research, we revamped the app and promoted it through a social media campaign along with a focused ad campaign around the U.S. to make pizza ordering as social as eating it.
First-time parents tend to shift into a protective mode as their kids are growing up, making outdoor trips with kids a hassle for those that pack a 'little too much' to feel ready. Others, choose to stay inside rather than take their young ones exploring. For those too afraid to let their kids run free, Bullfrog presents the best spray-on combination of sunscreen and mosquito repellent. We developed a brand personality for an overlooked convenience product using humor to inform consumers that Bullfrog means hassle-free adventures.
Research collaboration with Tandeka Lauriciano.
Photography collaboration with Ferenc Beleznay.
VICE's Rule Britannia D&AD - 10 sec. Ident
For the D&AD 2015 contest, we revamped the series' logo and created a 10-second Ident to reflect the spirit of VICE network's UK series Rule Britannia. We translated the theme of the series, looking beyond the surface of what meets the eye using an iconic element along with After Effects animation.
Collaboration with Carlos Oliveras Colom.
GreenHouse AMSTERDAM Expedition
GreenHouse Seed Company is recognized all over the world; its sub-brands have independent recognition. Recent legalization of cannabis and the boom of cannabis culture worldwide opens a big window of opportunities for design in the industry. Therefore I decided to have some fun creating a similar, yet distinctive look for the sub-brands through the use of graphic elements as opposed to typefaces.
Take a look at inspiration, brand and sub-brand identity proposals, as well as packaging and merchandise mock ups.