First-time parents tend to shift into a protective mode as their kids are growing up, making outdoor trips with kids a hassle for those that pack a 'little too much' to feel ready. Others, choose to stay inside rather than take their young ones exploring. For those too afraid to let their kids run free, Bullfrog presents the best spray-on combination of sunscreen and mosquito repellent. We developed a brand personality for an overlooked convenience product using humor to inform consumers that Bullfrog means hassle-free adventures.
Research collaboration with Tandeka Lauriciano.
Photography collaboration with Ferenc Beleznay.