Despite being the largest in size, Pizza Hut is not yet the top choice for customers who order pizza digitally. Our objective was to provide the greatest digital ordering experience in the category and reach the target of 75% of all orders done digitally by the end of 2015. After serious primary and secondary research, we revamped the app and promoted it through a social media campaign along with a focused ad campaign around the U.S. to make pizza ordering as social as eating it.
You can check out the full campaign here, as featured on Behance's most appreciated projects of 2015, the AIGA Member Gallery and App Design Served 2016.
Collaboration with NSAC team 254.